Cashback startup ShopBack enters payments space with ShopBack Pay

Homegrown cashback rewards system ShopBack lately marked its initial foray into the payments room with its newest ShopBack Pay function.

It is primarily a QR scan-and-pay aspect that allows ShopBack buyers to not only delight in cashback on the web, but also offline at merchants with physical suppliers.

With ShopBack Pay out, customers can now backlink their favorite payment approaches and simply make in-shop purchases, as nicely as stack supplemental cashback on top rated of rewards from their picked payment strategy.

“Our intention at ShopBack has usually been to increase price to and condition one’s browsing encounter with ShopBack Spend, ideal from the begin when buyers conveniently explore retailers on the app to earning their payments with cashback as a loyalty plan,” claimed Julian Foo, Head of Payments at ShopBack. 

“With the launch of ShopBack Pay out, we are capable to deliver easy and fulfilling payments to end users, and subsequently generate a holistic on the web to offline browsing experience for users.”

How does ShopBack Pay back do the job?

With ShopBack Pay out, buyers are not necessary to leading-up any resources. Rather, they can merely hyperlink their preferred payment strategy (Mastercard, Visa or GrabPay) on the application so they can simply make in-store buys.

Customers can appreciate 5 for every cent cashback from ShopBack Pay out retailers on average, however some well known merchants give 12 to 20 for every cent cashback.

In accordance to ShopBack, it guarantees the “highest cashback” and claims to refund users the difference if they are in a position to obtain greater cashback provides elsewhere.

On prime of cashback provided by ShopBack Pay retailers, buyers will also get to get pleasure from rewards from their preferred payment procedures such as earning credit score card miles, cashback added benefits and GrabRewards details.

“Cashback gained on ShopBack is really actual cash. Buyers can effortlessly withdraw it into their lender accounts or use it to offset their upcoming buy with any ShopBack service provider,” described Julian.

“Additionally, if buyers website link all of their favourite payment procedures to ShopBack, it offers them with included comfort of not needing to struggle to locate that card or app to make a payment at our merchant companions.”

Escalating their pool of retailers and buyers

ShopBack to start with rolled out the pilot start in January 2022, which obtained fantastic person response.

“We are seeing some seriously encouraging repeat use, specifically at sites that ordinarily do not deliver cashless payments [such as] hawker centres and heartland retailers.”

“In the final 3 months, we have noticed near to a 200 for each cent month-on-thirty day period advancement in new customer adoption. This is also how we have been equipped to grow our foundation team of merchant partners from in excess of 1,000 to around 3,000 in the final two months.”

Effectively, it has tripled its pool of merchants, including noteworthy makes like Popular Amos, CHICHA San Chen, Krispy Kreme and much more.

To more generate the use of ShopBack Spend, ShopBack has partnered with Seize so its end users can maximise the cashback rewards and rewards from both equally platforms. Users not only generate cashback from ShopBack Pay back merchants, but also enjoy added added benefits these kinds of as GrabRewards details.

Julian explained the partnership with Get as “natural” considering the fact that it is a well-known payment remedy in Singapore, and can therefore support to enrich the incentives for its people on a larger sized scale.

As component of its onboarding initiative, ShopBack is supplying a S$2 reward cashback on users’ first ShopBack Pay out transaction joined to GrabPay, until finally Could 31.

Through this exact same period of time, all ShopBack Fork out buyers will also get 100 for every cent cashback (capped at S$5) on their initially transaction, with a bare minimum investing of S$5.

Shaking up the payments and e-commerce landscape

Irrespective of its modern foray into the payments area, Julian assured that cashback benefits however keep on being ShopBack’s main enterprise design.

In actuality, its on line affiliate and voucher functions have shipped close to S$20 million in cashback price to Singapore end users in the last calendar year by itself.

“This is the benefit we have been providing to consumers and shifting forward, we are only on the lookout to supply more cashback with the start of ShopBack Pay,” explained Julian.

He additional that ShopBack has several small business traces growing in Singapore, which clarifies the company’s fast expansion. From being a purely online marketing and advertising enterprise, it has expanded its solutions into vouchers and now payments, as it discovers a lot more strategies for consumers to store with, and as a result of, ShopBack.

“The vital challenge is guaranteeing that we are in a position to talk all these product lines to the person in a seamless and personalised manner. It is a good trouble to have!” quipped Julian.

When it arrives to personalisation, a person option that they have come up with is demonstrating a shopper cashback offers that are relevant to them dependent on the proximity of their recent location.

As section of its fintech system, ShopBack also designed the go to purchase Purchase Now, Spend Afterwards (BNPL) organization hoolah last calendar year for an undisclosed sum.

Julian shared that they are now developing upon the current infrastructure of hoolah for a better procuring encounter for both of those consumers and retailers.

Also, they are engaged with the Financial Authority of Singapore (MAS) and other BNPL gamers on an market-led initiative that will develop a BNPL framework for the local industry.

“ShopBack doesn’t intend to reinvent the wheel”

Since its inception seven a long time back, ShopBack has grown from a tiny workforce of 6 to over 700 today, and is now serving more than 30 million customers across 10 marketplaces.

Also, ShopBack has assisted power in excess of US$3.5 billion in yearly revenue for in excess of 10,000 online and offline merchant partners.

These are impressive figures, contemplating how Covid-19 has posed as a substantial stumbling block for the development of lots of other corporations.

Julian acknowledged that lots of enterprises have been affected by the pandemic, but he sees it as a burgeoning enterprise prospect for ShopBack.

“With additional buyers turning to e-commerce in excess of the earlier few decades, ShopBack is very well-positioned to leverage on and facilitate this craze,” he discussed.

“Similarly, we have been equipped to leverage the increase in the adoption of digital payments and make our to start with foray into the payments area with ShopBack Fork out. The change in buyer behaviour thanks to Covid-19 has also pivoted our brand’s tactics to be extra streamlined with their at any time-transforming patterns.“

He also noticed that the present payments landscape is indeed crowded, he sees it as a “good thing” for individuals. “The electric power of alternative is some thing customers and merchants need to leverage on.”

“ShopBack doesn’t intend to reinvent the wheel, but rather, to insert price to people and retailers alike by furnishing more value-extra solutions these kinds of as the capacity to use their cashback on retailers and delight them when they shop with us.”

“This is why with ShopBack Shell out, we purpose to make it at the leading-of-thoughts recall for buyers via consolidating and enabling them to enjoy all the rewards of the numerous e-payment alternatives, all on a solitary platform.”

Sharing other future business enterprise programs, Julian discovered the company’s plans to roll out ShopBack Pay in numerous of its present markets in the upcoming 6 to 12 months, as nicely as increase ShopBack to a “few more new markets” this 12 months.

Highlighted Picture Credit history: ShopBack