Ascend Federal Credit Union wins CUNA Diamond Award for Innovative Marketing Campaign

Ascend Federal Credit Union wins CUNA Diamond Award for Modern Marketing and advertising Marketing campaign

Credit union trade group acknowledges Ascend’s excellence in encouraging new and potential associates to enhance economical capabilities

TULLAHOMA, TN (March 24, 2022) — Ascend Federal Credit rating Union, the premier federal credit union in Center Tennessee, introduced currently that it has received a coveted Diamond Award from the Credit Union National Association (CUNA) Advertising & Small business Progress Council. Ascend gained the top award in the “Cutting Edge” group for its impressive “Annual Spotify Membership Giveaway” marketing and advertising campaign that celebrated Economic Literacy Thirty day period in April 2021.

CUNA’s Diamond Awards highlight excellence in advertising and marketing and business growth in the credit history union industry. Ascend competed towards the country’s premier credit history unions (property of more than $1 billion).

“Ascend has very long championed the importance of aiding our customers develop into greater stewards of their money and reach their financial ambitions in life,” said Leslie Copeland, chief system officer for Ascend. “This award is testomony to the creativity of our staff to make managing revenue entertaining and encourage customers to use our free of charge sources so they may well be capable to strengthen their economical overall health.”

As portion of the economic literacy campaign, Ascend added a particular portion to its online monetary education and learning heart to assistance associates and non-associates make improvements to their cash management capabilities. Assets incorporated free of charge interactive mastering tools which include tutorials, films and quizzes that supply expert direction on setting up a spending budget, purchasing a residence, understanding credit score scores and reports, and significantly extra. The new module also contained four sections: Healthier Money Behavior, Creating a Spending plan, Relatives Conversations about Revenue and Taxes: the Fundamentals.

To elevate recognition about the absolutely free resources, Ascend made and applied a marketing campaign that centered on social media platforms (specially Facebook, Instagram, Twitter and LinkedIn). The credit history union enhanced engagement by encouraging members to sign up and total an Everfi financial literacy module playlist for a opportunity to acquire a paid out quality membership to Spotify, the world’s most popular audio streaming provider. The number of people logging on to the credit score union’s money means enhanced 1,400% to 4,021 during the one-month marketing.

“Diamond Awards are the gold typical of accomplishment in credit score union marketing and advertising and company growth,” reported Marella Nardotti, chair, Diamond Awards, and VP of internet marketing, NextMark Credit rating Union. “Inventiveness in properly obtaining and exceeding goals is what these awards honor.”

CUNA’s Advertising & Company Growth Council celebrated the 2022 Diamond Awards by announcing winners in 35 categories at its yearly convention in Los Angeles, California, on March 11. Judges reviewed 1,195 entries all through this year’s competitors.