Why Use Custom Web Design Than a Template Web Design
Over the past decade, building a website has become much easier, thanks to website builders like WordPress. But despite their simplicity, some businesses may still wonder if custom web design services are worth the investment.
Countless web hosting domain providers and other service companies offer website templates online, offering various designs and styles. But the quality of these templates can vary, as can the level of support provided.
This article will outline why you must consider custom web design over templates.
Creative Web Design: Custom vs. Templates
Custom web design involves creating a website without templates or pre-packaged graphics. Instead, it gives you complete control over the design process.
A website template is a pre-designed webpage customised with several multimedia elements such as images, videos, and blogs.
Note: Fully customisable website templates are not the same as custom web design since templates limit personalisation within predefined boundaries.
5 Reasons Why Choose Custom Over Template Web Design
- Better Brand Awareness & Loyalty
A modern web design that portrays a unique brand identity requires a massive amount of customisation, including:
- matching website’s colours,
- prominently displaying your logo,
- clear and persuasive content,
- and reflect your brand’s image.
Custom web design provides complete control over these elements, creating a distinctive and brand-growing website. In contrast, template websites fail to convey uniqueness and may look like other sites built using the same template.
- Improved Functionality
- Responsive design: Custom websites are built with responsive web design to function correctly on all devices, including desktops, tablets, and smartphones. Template websites may not have a responsive design, leading to problems when accessing your site on different devices.
- Smooth navigation: Custom websites allow you to create a navigation structure that makes it easier for your audience to find what they are looking for. With template websites, you are limited by the navigation hierarchy built into the template.
- Security: Custom websites offer better protection against cyber attacks. Template websites are more vulnerable to security threats since multiple websites are hosted on a single server.
- Compatibility: Custom websites are designed to work on all major browsers, including Chrome, Firefox, Internet Explorer, and Safari. Template websites may cause problems for users opening your website on specific browsers.
- Advantage Over SEO
Template websites offered by web design companies often use outdated coding, making it difficult to rank high in Google searches. These templates also tend to have slow loading times, negatively affecting SEO.
Custom web development teams use current SEO best practices to improve your chances of ranking high in search results.
- Flexibility for Future Growth
A template website may be unable to accommodate future business growth and changes, leaving you with a limited structure.
In comparison, custom websites offer the flexibility to add new features and adjust them according to the needs of your business.
- Technical Support
Template websites lack tech support when issues arise, potentially disrupting business operations and consuming valuable time.
With custom web development, you have access to a team of experts who can provide tech support and handle issues, allowing you to focus on your business operations.
The Final Verdict
The choice between using a digital website template or a custom website depends on your specific requirements.
For example, a template may be the more practical option for a startup business with limited resources and little experience.
However, if you desire a fully customisable, unique, well-coded website with complete control, a custom web design is always the better choice.